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Medical Device & Life Sciences Commercial Strategy

Growth isn't luck. It's leverage.

We help medical device and life sciences companies do more than win the next bid — we build the RFP strategy, GPO/IDN/health system contracting, and the CRM discipline and analytics that keep growth from slipping through the cracks.

Proven Growth

$4M

from $4M

$4M
11.25× growth

Specialty life science company, scaled ahead of acquisition

$4M

from $4M

$4M
24× growth

Global orthobiologics company, scaled through IPO

$4M → $96M

Revenue scaled at a global orthobiologics company through IPO

$4M → $45M

Revenue scaled at a specialty life science company ahead of acquisition

GPO
Sole Awardee

National spine hardware GPO contract

IDN
Sole Awardee

National pediatric-focused IDN contract

What We Do

Every summit needs a strategy.

What you get

  • Phased commercial launch plan with go/no-go gates at each stage
  • Territory and coverage model sized to the revenue target, not the headcount
  • Quota, comp, and attainment modeling your reps will actually chase
  • A 12-month sequencing map: which accounts, in which order, and why

What you get

  • A/B/C account segmentation with named targets and revenue potential
  • Coverage model that matches rep capacity to account opportunity
  • Contract-to-share conversion plan for awards you have already won
  • Executive relationship map across each IDN and health system

What you get

  • Price architecture by channel: GPO, IDN, direct, and distributor
  • Floor pricing and discount-approval guardrails your team can hold
  • Price-erosion diagnostic across your current book of business
  • Reimbursement-aware pricing tied to the codes that actually get billed

What you get

  • Target list of GPOs and IDNs ranked by fit and winnability
  • Full submission package build with timeline and owner for every gate
  • Negotiation strategy covering tier, category, and competitive positioning
  • Post-award renewal, compliance, and admin-fee tracking

What you get

  • Pre-RFP positioning with the committee before the document is written
  • Scoring-model analysis: what they grade, and what they only appear to grade
  • Pricing strategy built directly against the evaluation rubric
  • Response drafting, proof points, and a reference architecture that holds up

What you get

  • Value analysis dossier: clinical evidence, budget impact, and outcomes data
  • symplr Value Analysis submission built to clear the platform's gates first time
  • Objection-handling matrix for the questions the room will actually ask
  • Physician champion prep and an internal advocacy plan for the committee

What you get

  • AI-assisted RFP and VAC drafting workflows with human review at every gate
  • Account, competitor, and IDN research briefs in minutes instead of days
  • Automated pipeline hygiene and CRM data-quality rules that hold
  • Scheduled sales reporting and forecast summaries your team will actually read
  • A written AI-use policy covering PHI, contract terms, and customer data

What you get

  • Logo refresh and identity system: color, type, and usage rules
  • Full marketing site design and build, mobile-first and fast
  • Messaging architecture drawn from your commercial strategy, not generic copy
  • Launch-ready collateral: pitch deck, one-pagers, and trade show assets

Why Aspen Maxwell

Three ways to buy this expertise. Two of them bill you for the wait.

Option A — The global consultancy

Built for a slower market.

A discovery phase measured in quarters, a methodology written before your category existed, and a change order every time the market moves. You fund the whole pyramid — the partner who sells it, the associates who actually deliver it.

Option B — The consultant roster

Resumes, not accountability.

A bench of names matched to you by who has capacity this quarter, billed by the hour with the meter running. Nobody on that page has personally won the contract you're chasing — and nobody owns the number after the invoice clears.

Option C — Aspen Maxwell

One operator. Moving this week.

No discovery theatre, no pod, no change orders. The person who scaled a company from $4M to $45M and took national GPO and IDN contracts to sole-awardee is the person on your account — using AI to do in days what used to take a quarter.

15+ yrsCommercial leadership
24×Revenue scaled
Sole-awardee national
Legacy consultancies Aspen Maxwell
Time to first output A discovery phase measured in quarters Days, not quarters — then paced to your deadline, not our process
Who does the work Associates, two layers below the partner who sold it Nick — the same person in every meeting
How you're billed Retainers, change orders, and the meter always running Flexible structures, scoped to the outcome
The playbook Frameworks written before your category existed Operator-tested, AI-accelerated, current this quarter

You're not paying for a bigger team. You're paying for the one who has already done it.

Sectors We Serve

Twenty segments. Custom-built. Battle-tested.

Orthobiologics Allograft Tissue Banks Orthopedics Orthopedics Extremities Orthopedics Trauma Sports Medicine Spine Hips Knees Neurostimulation Breast Recon Cardio Thoracic Dental Cardiac General Surgery Endoscopy Cranial Maxillofacial Life Sciences Wound More+

Click any segment to start a conversation about it.

Nick Navarro, Founder of Aspen Maxwell Consulting

Nick Navarro

Founder, Aspen Maxwell Consulting

Nick Navarro is the founder of Aspen Maxwell Consulting, partnering with emerging medical device companies on RFP strategy, Value Analysis Committee submissions (including Lumere), GPO/IDN contracting, and go-to-market pricing. He brings 15+ years of progressive commercial leadership — rising from VP of Global Sales to, most recently, Director of Commercial Excellence at a large spinal implant company — driving aggressive revenue growth across biologics, surgical implants, and medical device ventures with a business-owner mindset.

Along the way he's built high-performance sales organizations from scratch, scaled one orthobiologics company from $4M to $96M through IPO, helped scale another specialty life science company from $4M to $45M ahead of its acquisition, and led complex hospital, IDN, and GPO contract negotiations to sole-awardee status on national contracts other bidders couldn't crack. A multi-time President's Club honoree, he's quick to credit the admired leaders and mentors who shaped him along the way — the kind of guidance that, over 15+ years, turned a strong performer into a force all his own.

He's recognized for clinical credibility and the ability to build trusted relationships with surgeons, clinical decision-makers, and hospital executives across hip, knee, foot & ankle, spine, and orthobiologics categories — and as a collaborative leader skilled in cross-functional alignment, talent development, and driving accountability in fast-paced, competitive environments.

Aspen Maxwell Consulting exists to bring that same playbook to companies that don't have 15 years to learn it themselves — domestic manufacturers launching new products or expanding their current portfolio, and international companies trying to get real traction in the US market for the first time. Whether you are a brand-new startup bringing a product to market, or an established business looking to scale to the next level, we will meet you where you are and help you get to where you want to be.

Trust isn't a tagline. It's a track record.

Areas of Expertise

  • Strategic GTM Execution & GPO/IDN Contracting
  • Sales Operations & Process Improvement
  • Regenerative Medicine & Surgical Implant Sales
  • National Accounts and Pricing Strategy
  • Budgeting & Sales Forecasting
  • Data Analytics & KPI Dashboard Design
  • Talent Recruitment, Coaching & Succession Planning
  • High-Impact Sales Methodology
  • AI-Enabled Sales Operations & Workflow Automation
  • Brand Identity, Logo Refresh & Website Design

Start a Conversation

Tell us what you need.

Two minutes here saves a discovery call later. The more you tell us about where you are and what's in the way, the more specific that first conversation can be.

  • Goes straight to Nick — no intake queue, no junior team
  • Reply within one business day
  • Free consultation, no obligation

Please don't include patient data, PHI, or anything under NDA in this form. We'll cover the confidential material once an agreement is in place.

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Let's build your leverage.

Access · Growth · Leverage

Flexible pricing structures available. Request a free consultation for a custom quote.